Most insoles are EVA foam. It feels soft out of the box, then it compresses and stays that way. That's the dead feeling you get a month into a new pair of shoes.
We build ours on ETPU midsole foam. It springs back after every step instead of packing down.
Then there's the slide. On a downhill or a sharp turn, your foot moves forward in the shoe. Our NonSlip top holds your sock in place so your foot stays where you laced it.



