Joe DeVreese Wasn't an Insole Guy - Until He Discovered Blumaka Insoles

I’ve always said, “I’m not an insole guy.” At Santa Barbara Running, we’ve never been a store that pushed insoles, and trust me, I’ve seen them all. That changed when I discovered Blumaka’s Max Cushion insoles while dealing with plantar fasciitis. The extra cushioning and support made a real difference in my recovery.

Blumaka then introduced their Low Profile collection, and now that’s what I wear every day — whether I’m running, cycling, or just walking around. What sets Blumaka apart is its foam technology. The rebound is incredible, and it actually makes shoes feel better. That’s not something I can say about most insoles. Plus, their 1,000-mile cushioning guarantee is the real deal — unprecedented in the industry. I know when a customer buys a pair, they’re getting long-lasting protection and performance.

Blumaka insoles are made from 85% recycled waste foam from the athletic footwear industry, so it feels good to offer a product that’s better for the planet. We have a group of customers who really respond to the sustainability story, especially when they don’t have to sacrifice performance.

Blumaka offers both Max Cushion and Low Profile options, each with high, medium, and low arch support. So, no matter what level of cushioning or thickness a customer needs, they’ll get reliable arch support. Their high arch product is perfect for those who need solid support—not too much, but just right.

A unique feature of Blumaka’s insole collection is the Konnect technology, which helps prevent foot slippage inside the shoe, enhancing stability, power, and speed. When serious athletes comein looking to improve their performance — whether for trail running, cycling, golf, or pickleball — we always recommend Blumaka Konnect insoles. No other insole brand offers this, and it works.

Customer response has been overwhelmingly positive. I don’t think we’ve had any returns. People love them. We don’t push insoles on every customer, but when a customer needs one, we sell Blumaka. Their product line is versatile enough to meet everyone’s needs.