This year’s Running Event in San Antonio was one of the strongest showings yet for Blumaka and FLEKS Footwear. Over two full days, our booth drew constant traffic from specialty retailers, distributors, podiatrists, and brand partners who all shared a common reaction: they had never seen anything like what we’re building.
Between the performance benefits of our recycled foam, the unrivaled grip of FoamLock technology and the comfort and longevity of our insoles, it became clear that Blumaka and FLEKS are offering something truly different — something the industry has been waiting for without realizing it.
A Booth That Became a Destination
From the moment the show opened, the booth was packed. The updated layout and messaging helped tell the story clearly: elite-level performance, real comfort, sustainable materials, and meaningful pain relief can all coexist in one product. Attendees repeatedly told us that no other brand in the show was delivering this combination.
Our team also connected with lots of retailers during the event’s fun run, many of whom came straight to the booth afterward to learn more. Throughout the show, visitors were struck by the same thing — Blumaka and FLEKS didn’t feel like another version of what already exists. They felt like a genuine upgrade from the ground up.
New Retail Interest Across the Country
Specialty running stores, outdoor shops, and multi-sport retailers expressed strong interest in bringing in both brands for spring. What stood out to them most was how different the products felt compared to traditional insoles or commodity foam footwear. The performance recycled foam, the traction from FoamLock, and the durability story cut through immediately.
Retailers noted that customers are actively looking for products that solve real problems: slipping inside the shoe, fatigue after long days, short lifespan of their current insoles, and painful impacts from training or work. Blumaka addressed every one of those concerns in a way they hadn’t seen before.
FLEKS generated just as much excitement, especially among stores serving runners, golfers, travelers, and outdoor customers. Many said they had never felt a slide or clog so soft, supportive, and stable — especially one built with such a strong sustainability story.
Existing Partners Continue to Grow With Us
Current retailers reported strong sell-through, better insole conversions, and improved customer satisfaction. Many asked about expanding their assortment for spring after hearing customer after customer describe Blumaka as the most comfortable and stable insole they had ever worn.
The message was clear: once people try Blumaka, they stay with Blumaka.
OEM, Distribution, and Medical Professionals Take Notice
TRE also opened new doors with global footwear brands, distributors, and medical groups. OEM partners were eager to explore using Blumaka’s recycled foam in future products, noting that they had never seen recycled material perform at this level.
Medical professionals — including podiatrists, orthotists, and trainers connected to collegiate and professional teams — were especially impressed with the NonSlip benefits and the comfort and stability gains for injured or recovering athletes.
TRE confirmed what we already know: when you show people a product that performs better, feels better, lasts longer, and is made from recycled materials, the reaction is instant. Blumaka and FLEKS aren’t just new products — they’re a new standard. And the industry is finally seeing what athletes have been feeling all along.
